The BIG Event 2010 is delighted to welcome Grant Leboff as a speaker during the main conference sessions.
In order to address the massive changes that have rendered the traditional Sales and Marketing model obsolete, Grant Leboff formalised his own Sales and Marketing philosophy; Sales Therapy.
It was these ideas and principles that helped Leboff build his own successful direct marketing company. After starting the business in 2002 Leboff sold it in 2008.
A serial entrepreneur; Leboff is Principal of The Intelligent Sales Club Ltd. The company was established to help businesses meet the new Sales and Marketing challenges they face in a world that is being revolutionised by the Web.
To this end Leboff also runs the Sales and Marketing portal which produces resources and information on effective Sales and Marketing for business. (see the link below). Leboff's new book, directly addressing these issues, will be published in 2010.
As well as sitting on the Advisory Council of The Global Marketing Network Leboff spends a significant amount of time giving talks on Sales and Marketing for a variety of business groups.
He is a regular contributor to many business magazines and newspapers, has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun, and has appeared on BBC Radio on numerous occasions.
His first book, Sales Therapy, made the top 10 Amazon bestseller list on publication and is one of the top selling books on Sales, in the UK. It is now available worldwide.
At The
BIG Event 2010 Grant will be delivering a talk entitled "Why Most Marketing Doesn't Work and What To Do About It"
Click here to visit www.intelligentsalesclub.com
